EZ Texting Trust &
SMS Compliance
EZ Texting has provided safe and secure industry-leading text messaging compliance to customers since 2004, offering trusted carrier relationships and dedicated support.
Why EZ Texting Is the
Most Trusted Text Marketing Service
A2P Security
In today’s digital landscape, ensuring the security and trustworthiness of A2P messaging is paramount. We prioritize A2P security to safeguard businesses and their customers with robust encryption protocols and stringent authentication measures.
Opt-Out Management
Staying compliant with carrier regulations is critical, so we designed SafeSTOP. It automatically removes contacts after they text “STOP,” keeping you compliant without the need for manual contact management.
Dedicated Compliance Team
At EZ Texting we understand the importance of compliance in the ever-evolving regulatory landscape. That’s why our dedicated compliance team is committed to staying ahead of industry regulations and best practices.
COMPLIANCE-FIRST TEXT MARKETING
Effortless &
Trustworthy Solutions
EZ Texting was the first text marketing provider to embed built-in opt-in/opt-out logic in a self-service platform, which helps to keep your contact list clean.
We helped develop the industry’s critical CTIA (Cellular Telecommunications Industry Association) Messaging Principles and Best Practices.
We also helped develop the M3AAWG’s (Messaging, Malware, and Mobile Anti-Abuse Working Group) Mobile Messaging Best Practices for Service Providers.
Trust Your Messaging to the Texting Leader
EZ Texting has been securely sending texts for businesses and organizations both large and small for 20 years with unbeatable setup, support, and ease of use.
Customer-First & Compliance-Forward
EZ Texting’s customer-first approach is easy to see. Our goal is to provide safe, fast, and secure messaging for you and your customers.
How A2P Registration Keeps Your Business & Your Customers Safe
Required by the carriers, A2P (or Application-to-Person) registration plays a pivotal role in safeguarding both businesses and their customers. The registration process, which can take up to TK, ensures accountability and transparency for the entire industry.
A2P safeguards foster trust among customers and protect businesses from potential legal repercussions. Through A2P registration, we uphold the integrity of our platform, prioritize user privacy, and create a safer environment for all parties involved in text marketing interactions.
Frequently Asked Questions
SMS marketing compliance simply refers to following the rules and regulations of text messaging as a business as set forth by the FCC. These include guidelines on collecting new opt-ins, offering direct opportunities for subscribers to opt out of receiving your text messaging, and providing clear notification when a subscriber has either opted in or out of your list.
Is text marketing legal? Of course, but just like email, there are rules and regulations that are important to follow. Thankfully, they’re easy to understand and follow.
- Display a clear call-to-action (CTA) in your messaging. Be sure your message recipients know exactly what action you want them to take.
- Text marketing is an opt-in communication method, which means that everyone on your contact list needs to opt-in to receiving text messaging from your business before you can send them messages. Remember to send confirmation messages to everyone who opts into your list.
- Make sure you give your contacts the required guidance on how to opt out of your list at regular intervals. Texting STOP will usually suffice. This allows your contacts to stay in control of the messages they receive.
- Honor and acknowledge all requests to opt out of your list. Mass texting services usually provide enhancements to help keep your list clean when members opt out, but it’s always a good idea to monitor your lists carefully.
It takes time and effort to grow your contact list and to create a connection with your audience—SMS compliance guidelines exist to preserve and protect that value, and text marketing as a whole, from bad actors and poor behavior. But if you need a further incentive to adhere to SMS compliance rules the TCPA has the power to levy fines and penalties of $500-$1500 for every instance of a message sent to people who have not properly opted in to receive those messages.
The TCPA act takes violations very seriously. How seriously? Texting consumers who did not give expressed written authorization to receive your messages can cost you anywhere from $500 to $1,500 per incident.
The CTIA rule known as SHAFT prohibits businesses and organizations from sending content on the topics of sex, hate, alcohol, firearms, and tobacco, represented in the CTIA Short Code Monitoring Handbook as:
- Spam
- Fraudulent or Misleading Messages
- Depictions or Endorsements of Violence
- Adult Content or Other Content That is Inappropriate for the Intended Audience
- Profanity or Hate Speech
- Endorsement of Illegal Drugs or Controlled Substances
This applies to messages and promotions sent as part of your text marketing program. Violating the SHAFT rule could put your business at risk of losing text marketing privileges.
Compliance rules and regulations for the text marketing industry are ultimately determined by the Federal Communications Commission (FCC) and the Federal Trade Commision (FTC), but as a contributing member of M3AAWG, CFCA, CTIA and CWTA’s Content Innovation Committee, EZ Texting advocates for industry guidelines that encourage positive engagement through messaging best practices.
The FCC Fact Sheet on Targeting and Eliminating Unlawful Text Messages, highlights the rules and regulations of the implementation of the Telephone Consumer Protection Act of 1991. Or, head straight to the source and read the TCPA act itself.
