Text Blasts Reach Your Audience Fast - SMS Blasts

See our SMS blast pricing plans >

Reach More People

Text marketing's phenomenal 98% engagement rate makes a text blast the most efficient way to reach your audience all at once, no matter where they are. Segment your audience for better targeting, and reach out via two-way texting for closer, one-on-one conversations.

SMS Avoids Network Overloads

Emergency services choose to use text alerts because data networks can get overloaded during crisis situations. Text blasts can still get through when phone calls, emails, and MMS messages may fail. Schools, employers´ organizations, and hospitals tend to turn to SMS for the same reasons.

Mobile marketing is effective because of the intimacy and immediacy of text messaging. Research has found that more than 90% of Americans keep their mobile devices within reach at all times of the day, and most people tend to reach for their cell phones or smartphones as soon as they hear the ringtone of an incoming message.

As a result, 94% of text messages are opened and read within three minutes of receipt, compared to a three-minute open rate for email of just 22%. Direct mail and Social Media Marketing have even poorer response rates - just 29% of Tweets and 12% of Facebook posts are ever read - while text marketing performs four to five times better than online advertising for creating brand awareness and increasing purchasing intent.

Text marketing uses a channel of communication that most people are familiar with. You do not have to have any special technical skills to send a text message and, because people tend to reach for their mobile device as soon as they hear its ringtone, you do not have to design a creative advertisement or write an attention-grabbing headline for your message to be read.

1. Keywords paired with text short codes. Keywords are short words your customers text to your number, such as “SALE” or “COFFEE”, that unlocks information or a promotion. When the potential customer sends the Keyword to the text short code number, they are added to your database and opted in to receive future text messages.

2. Embedding digital text signup forms onto your site or social media can be an effective way to attract online visitors, especially if you offer a first-to-know exclusivity about forthcoming deals and promotions via text blast.

3. QR codes are an easy and effective way to quickly grow your text blast list. Add QR codes to signage, bags, and even receipts, and you’ll have loyal followers driving clicks and traffic in no time.

The rules for sending a mass message are quite rigid and contained within the Telephone Consumer Protection Act (TCPA) of 1991. The Act contains rules and regulations about building a contact list, giving contacts the option to opt out of your text blast software and specifying the frequency and number of messages that can be sent to prevent spamming.

As well as the TCPA, there is a “Code of Conduct” prepared by the Mobile Marketing Association with assistance from Yahoo, Microsoft, and Verizon. Although the “Code” includes guidelines for text marketing, it contains certain safeguards to protect individual privacy standards and avoid the introduction of further regulations. Even if your organization is not intending to use text blast software for marketing, it is advisable to be familiar with the “Code”.

Finally, all text blast activity is subject to the rules of the Cellular Telecommunications Industry Association (CTIA). The CTIA is an Association of “carriers” (the telephone companies that carry and deliver your messages), and their rules stipulate what material is considered inappropriate - typically violence, hate speech, profanity, and the endorsement of illegal activity. Text messages that contain inappropriate material will not get delivered and likely result in text blast companies terminating your account.