Restaurants

Neitly Vegan Sweets Harnesses the Power of Text Marketing To Boost Reach

Calling all sweets lovers. Neitly Vegan Sweets is a Dallas-based minority-owned plant-based dessert business that uses EZ Texting as a “lead magnet.”

Following the pandemic, QR codes became a marketing mainstay for small businesses like Neitly Vegan Sweets, who seek to make it easier for customers (new and returning) to join text subscription lists instantly. We spoke with husband and wife team Laneit Jones (Owner) and David Jones (Director of Business) about their experience using EZ Texting’s QR Code Generator and other platform features to increase brand awareness and drive more interest to foodie events. Text message marketing is a proven channel that adds value to their business and its ability to grow and elevate the customer experience. Continue reading to learn more about how Neitly Vegan Sweets wins using text messaging.

The Big Picture:

Small teams that operate leanly rely on agile, multifunctional marketing communication tools to survive and ultimately thrive. With EZ Texting, Neitly Vegan Sweets continues brand building and elevating customer experiences to grow their business by driving more authentic engagement at scale through features including the QR Code Generator, 2-Way Texting, Group Texting, and Sign-Up Forms. EZ Texting allows small businesses like Neitly Vegan Sweets to create more immersive brand experiences through the personal touchpoint of a text, capable of keeping up with new customers where they live - on their phones, at home or on the go.

Watch this video and learn more about Neitly Vegan Sweet’s and their experience using the QR Code Generator to grow their business at Vegandale, a vegan food festival:

Neitly Vegan Sweets is a traveling dessert business

The Challenge

Similar to food trucks, Neitly Vegan Sweets is a traveling dessert business. They attend various vegan events in and around Dallas, TX. Discovering new customers and generating multiple touchpoint conversations to attract them to changing locations presented time and resource-consuming challenges through other marketing channels like email, and social media. One primary challenge was driving brand awareness in overcrowded communication channels like email, with open rates as low as 18%.

Before leveraging the direct customer connection of text message marketing, customer engagement was an uphill battle for the Neitly Vegan Sweets team. Drafting email notifications or recording social media video footage required heaps of time with little return. Time-sensitive event offers expired in their customers' cramped inboxes and spam folders. Social media was even more challenging, with the lifetime of a single post being as little as 48 hours.

The Neitly Vegan Sweets team simply needed more opportunities to communicate their product message to customers. After that, the sweet treats take over and speak for themselves.

EZ Texting is an integral part of our business because not only do we use it to share our sweets, but we also stay connected with our customers, which are like our family.

Laneit Jones, Owner, Neitly Vegan Sweets | Dallas, TX

Forms

Shareable Forms

QR Code Generator

Two Way texting

Two-Way Texting

Group Texting

Group Texting

The Solution

What does a small business do instead of continuing the same marketing efforts and expecting different results? In the case of Neitly Vegan Sweets, the solution was EZ Texting, the modern way to manage customer relationships. Fortunately, their team had previous experience with text message marketing and decided to integrate text messaging into Neitly Vegan Sweets’ marketing communication strategy.

They reported that the EZ Texting platform is intuitive and easy to use. With features like Shareable Forms, Group Texting, Two-Way Texting, and the QR Code Generator, they’ve noticed a significant uptick in the quality of conversation with new and returning customers. In minutes, customers can ask questions or make special requests hassle-free. With each customer text comes another opportunity to continue the conversation and nurture a connection with supporters.

Now they create QR codes for events, showcasing them on their display tables. When customers scan, they can do everything from making a transaction in minutes, to learning more about the growing, minority-owned business. The QR codes generated using EZ Texting are also tied to a discount offering for your first order.

The Results

In the end, text message marketing is the champion outreach tool for boosting engagement for Neitly Vegan Sweets. They shifted their marketing communication focus from underperforming channels like email to text messaging instead and have seen remarkable results.

Now for lucky Neitly Vegan Sweets fans, their favorite cookies, peach cobbler, sweet potato pie, pumpkin pie, an assortment of cupcakes, and even cheesecake is just a text away! EZ Texting makes life sweeter.