Holiday SMS Marketing
Roadmap for Retail
Whether you’re starting with EZ Texting or have been with us for years, this easy-to-follow retail roadmap will help you strategize, package, and schedule all your SMS and MMS campaigns from your EZ Texting account for this upcoming holiday season.
The holidays can make up 30% of a retailer’s annual business.
AUGUST
The Labor Day Sale:
Thursday, August 29, 2024
Use a Labor Day Sale notification—Monday, Sept. 2 this year—to catch early-bird holiday shoppers and grow your SMS opt-in list for additional revenue opportunities leading up to the holidays.
25% of consumers begin their holiday shopping
between August and September1
between August and September1
SEPTEMBER
The First Day of Fall:
Sunday, September 22, 2024
You might think it’s early for pumpkin spice, but welcome to Fall on Sunday, September 22. Use this opportunity to highlight seasonal products and continue to grow your list for the critical upcoming months.
61% of shoppers joined a
loyalty program to
receive
discounts during 2021 holiday season2
loyalty program to
receive
discounts during 2021 holiday season2
OCTOBER
Christmas in October:
Thursday, October 24, 2024
October is the new November for some holiday shoppers, and with numerous Black Friday and Cyber Monday sales beginning this month, it’s no surprise that half of all consumers have begun holiday shopping by the time Halloween rolls around.3
In 2022, retail sales jumped 1.3%
month-over-month in October4
month-over-month in October4
NOVEMBER
The Big Weekend:
Saturday, November 23, 2024
This is it! Black Friday, Small Business Saturday, and Cyber Monday shoppers have waited all year for this weekend. Make your store top of their list with a timely SMS sale reminder. Adjust the send date if your sale starts earlier in the month.
1/3 of consumers say their holiday weekend
spending is driven by holiday promotions5
spending is driven by holiday promotions5
DECEMBER
The Last Chance:
Saturday, December 14, 2024
Shipping cutoffs for major carriers will begin Wednesday, December 18, and end by Sunday the 22nd, so if you do business online, you’ll want to go all out for the weekend before with your final discounts before the holidays.
Seven in ten shoppers expect to purchase
at least 40% of their gifts online6
at least 40% of their gifts online6
DECEMBER
The Post-Holiday Sale:
Thursday, December 26, 2024
You’re not done with the holidays just because the holidays are done with you. Now’s the time to avoid a post-holiday slump and reel in gift card recipients and shoppers who live for the steep discounts of a post-holiday sale.
70% say their shopping plans include buying after Dec. 257
1 https://www.bankrate.com/finance/credit-cards/early-holiday-shopping/
2 Deloitte US, 2021 Holiday Retail Season Recap
3 https://www.bankrate.com/finance/credit-cards/early-holiday-shopping/
5 LocalIQ, 2021 Holiday Spending Statistics Blog
6 Coresight Research, Unpacking Holiday Gifting: Shoppers’ Plans and Retail Opportunities, 2021
7 National Retail Federation, 2022 Annual Consumer Survey
