Best Texting Features for Customer Acquisition, Engagement, and Retention
Acquiring, engaging, and keeping customers is no easy feat. But when you have the right solutions in your marketing toolkit, you can get more customers and boost your business.
Whether you’re in the service industry, run a nonprofit, or own a popular clothing store chain, texting your audience is one of the best ways to engage, delight, and retain. EZ Texting is the SMS marketing platform for all your text marketing needs. Get acquainted with our industry-leading suite of features that will enhance your business text messaging strategies.
Top-Rated EZ Texting Features for SMS Marketing
EZ Texting has a mission: To make it simple for businesses to text customers. Texting provides an easier way to acquire new customers while also allowing you to engage with and provide excellent service to the customers you already have.
Why have smart marketing pros started relying on text campaigns to get customers’ attention? Because 98% of the population has a mobile device that can receive text messages, and 91% keep their mobile devices within reach at all times, the “daily reach” of text marketing is significantly better than TV, radio, or printed media.
This guide gives you a basic understanding of how our SMS marketing platform can be the cornerstone of your audience growth strategy.
Customer Acquisition Through Text Marketing
Outbound marketing is only as effective as your list of contacts. If your audience hasn’t chosen to receive your advertising or promotions, they won’t be well received. With a text campaign, contacts opt-in to receive your texts, making them higher-quality leads. EZ Texting’s user-friendly features, like Keyword campaigns, allow you to connect with and text people who want to hear from you, making them more receptive to your marketing.
KEYWORDS AND SHARED SHORT CODES
Even if you don’t know it, you’ve probably seen the use of Keyword campaigns before. If you’ve ever seen a message like “Text the word SUBSCRIBE to 858585,” you’ve seen a Keyword. In this example, “Subscribe” is the Keyword, and “858585” is the SMS short code.
This signup type is the most popular and effective way to acquire new customers and add prospects to your marketing list.
You can choose a Keyword that reflects your industry or a special offer like a coupon or discount (think SHOES or FREEDONUT). When users text this word or phrase to your shared short code, they will automatically be subscribed to your text marketing list.
Click-to-Text Button Generator
Make it easy for people to sign up for your SMS messages by providing multiple ways to opt in. One of the most seamless features is the click-to-text button, where customers can send a text message directly from your website without typing it into their app. To leverage this useful EZ Texting tool, fill out the click-to-text button generator form, brand your button, strategically place your button, and start watching the opt-ins roll in. It’s a tiny-yet-mighty tool for customer acquisition through text marketing.
Campaign Calendar
Make sure that the right messages are sent at the right times — and to the correct audience — with a color-coded, all-in-one calendar. EZ Texting’s Campaign Calendar feature lets you and your team view and stay current on all SMS campaigns. Plus, you can create seasonal, holiday, and other types of campaigns in just minutes within the calendar tool.
Business Text Messaging Engages Customers Better
With over 15 years in the communications business, we at EZ Texting know the power of a text marketing service. EZ Texting’s text campaigns get 600% more engagement than a typical marketing email, which generally has an open rate of about 20% and a click-through rate of 3.4%. Compare that to the EZ Texting app, which supplies a free URL shortener to allow you to track click-throughs. Our data reveals that text campaigns with links have a 73% average click-through rate.
Automated Text Reminders
Sending automated text reminders is a terrific way to keep customers engaged and show them you care about their experience. If you have a service-based business, you can schedule appointment reminders and make it convenient for your customers to cancel or reschedule via text message. This saves you a ton of time and money lost on no-shows while offering a valuable service to your clients.
But you don’t have to stop at appointment reminders — you can also use this automated text message software feature to remind customers about annual sales and events they wouldn’t want to forget.
Automated Replies
Another text automation feature that benefits businesses is automated replies. Instead of manually typing replies to all customer inquiries, SMS list signups, and more, you can simply set up an automated reply for each type of inbound message. This text message marketing feature helps businesses connect instantly with contacts while allowing internal teams to spend their time and effort on other valuable tasks.
Drip Campaigns
While you probably have a top-notch product or service that customers love, that doesn’t mean you can sit back and just hope they come back. New and potential customers need to be nurtured from the minute they sign up for your text list to their first and second purchases and beyond. That’s where drip campaigns come into play.
Creating a drip campaign is simple with EZ Texting. Simply connect each campaign to specific contact groups or keywords, compose your messages, add images, and watch the mockup change as you edit.
MMS Messaging
Boost engagement with MMS messaging. EZ Texting offers a best-in-class MMS messaging service that complements your SMS text strategies through dynamic content, like gifs, images, and videos. With branded images, your texts can shine — but not only that, they’ll catch the eyes of your customers and stand out from competitor messaging.
Improve Customer Retention with Better Customer Service
No one wants to wait for answers to customer service problems anymore. Using text message-based customer service allows you to answer customer questions quickly and address service issues efficiently.
Two-Way Texting
Nowadays, customers want multiple ways of communicating with your business, so it’s important to offer two-way texting as an option. This SMS texting feature increases response rates and keeps customers happy, potentially turning a one-time buyer into a long-time brand loyalist.
Businesses can incorporate two-way texting into nearly every SMS campaign, from appointment automated text reminders to abandoned cart messages. All EZ Texting customers can view inbound messages easily in their inboxes.
Mass Texting
Engaging with customers requires a personal touch — but sometimes you need to reach more than one contact with the same message at a time. With mass texting, you can send targeted, even personalized messages to specific groups of contacts, expanding your reach while protecting your resources (aka time and effort). Whether you’re sending alerts and notifications, sharing a new promotion, or informing contacts of an upcoming event, mass texting is the powerful sidekick driving engagement.
AI Compose
Leverage the power of AI for your SMS campaigns with EZ Texting’s message generator, AI Compose. This innovative tool harnesses generative AI and marketing best practices to help craft targeted, personalized content that resonates with your audience. You can choose from three templates and then customize the text to fit the needs of your campaign. It’s the efficient and nearly effortless way to create engaging texts that produce results.
Start Using EZ Texting Features Today
The success of your business depends on your ability to communicate effectively with your customers. By leveraging SMS and MMS messaging on our robust SMS marketing platform, you can more easily acquire new customers, engage with those you already have, and respond to service requests efficiently, leaving your customers more satisfied.
Ready to try it for yourself? Start your 30-day free trial today.
