Mobile Marketing and the Rapid Growth of Tablet Use

In addition to utilizing the smartphone as a mobile marketing platform, manufacturers and companies have found that tablets are another key component in mobile marketing advertising. Tablet use has increased considerably over the last few years for numerous reasons other than a drop in price, as they are useful to a wide range of businesses and institutions.

Why the Increase in Tablet Use?

Let’s look at some of the reasons tablet use has increased:

• Price Drop: Quite simply, the drop in the price of tablets has contributed greatly to its popularity.
• School Use: More schools have issued tablets in lieu of laptops, in part as a form of college prep. Tablets equal access to thousands of textbooks, college lectures and videos via the iTunes U store, with some apps providing textbooks complete with interactive features. The device’s touch screens work as graphing calculators, video players and photo editors. They also function as a place to keep manuals and similar materials, which serves businesses, such as auto repair and other service shops, as well as schools.
• Cashiers/Checkout Use: Restaurants and retail stores are increasingly utilizing tablets as opposed to other means of ringing up a customer. In restaurants, tablets function as order takers and for closing checks, while they are sometimes used in place of cash registers in the retail world. At the very least, tablets are utilized for running credit cards, whether in restaurants or in retail.
• Enterprise/Small Business Use: Small business enterprises, such as those run out of a home or a food truck often utilize tablets to keep track of sales, run credit cards, update social media sites, email clients, and much more.
• Real-Life Applications: Tablet use has also increased with regards to day-to-day life. They provide easy access to numerous forms of entertainment, including music, movies and games, and are very portable, which makes them helpful on long car rides or any other time the kids need entertaining. They also serve as a camera, remote control, internet provider, second monitor and recipe index.

Tablets are Changing Mobile Marketing Advertising

While it took the mobile phone industry 14 years to get where it is now, tablets did the same in a mere four years. Tablets simply offer a broader spectrum of uses, and therefore more mobile marketing applications . The device is appealing in terms of business and home use because it functions as a highly-portable computer with a bigger, higher-quality picture. It’s much cheaper to provide a classroom of students or a group of employees with tablets instead of laptops.

Businesses and advertisers must adjust to assure their sites, clickable ads and other features are available on this increasingly popular and efficient mobile device.