Here's how to Get a Slice of the Mobile Pie

A mobile marketing campaign is no longer separate from the rest of a business’ overall advertising strategy; rather it is a fundamental part of both marketing and the shopping experience, whether in store or at home. Retailers are subsequently shifting the way they think about mobile, and are looking to satisfy customers’ digital needs in every way possible. According to Deloitte, more than $500 billion in sales is driven by mobile content--so how to capitalize on this market, even if a newbie? 

A Fantastic Example

Starbucks is a fine example of mobile advertisement capitalization, as the company jumped on the mobile bandwagon while other businesses were dismissing it. The coffee connoisseurs created the Starbucks App, which allowed its mobile-friendly customer base to enjoy the perks of a rewards program by ordering ahead. Ease of payment is always attractive, and the app works on the majority of smartphones. 

By going on the mobile offensive, Starbucks is generating some $6 million in mobile transactions each week. Quick service restaurants, pharmacies, gas stations, and grocery stores could also benefit from app-related payment and reward options. 

Guarding Mobile-Influenced Consumers

If starting with a mobile marketing campaign, the first thing you’ll want to do is examine your current customer base. Learn when your customers are utilizing their mobile phones the most to make purchases, and send them relevant, personalized content they can use at particular times. Think about why consumers are on their phones in relation to your business, and ensure your brand is giving them what they want when they want it. Push notifications and location-based text marketing triggers are two great places to start. 

Attracting Competitor Costumers

Another way to capitalize on mobile marketing is to provide competitor customers with offers designed specifically for them. Location-based tactics are a great way to do this, and they allow you to combine targeted mobile advertising with appealing mobile wallets. Convenience and customer service can be enough to win new clients who are already using competitors’ products. 

Becoming a “Bigwig” in the Mobile World 

When making a name for your business in the mobile space, tackle the project from every angle. Create multi-channel campaigns across mobile, web, email, and in-person. Engaging, customized mobile wallet experiences and attracting customers via personalized text advertisements and push notifications are valuable strategies. The idea is to maintain current customer interest while finding opportunities to obtain competitor market share, and this takes a multifaceted approach. 

Follow companies who have made the most of a good mobile marketing campaign and learn from their example. You might discover a whole new platform for your business…and a brand new pool of potential customers.