How My Ad Agency Can Benefit from Mobile Marketing

Your main purpose as an ad agency is to deliver the best results for your clients and the highest ROI of your services. Sometimes, a small thing like using the right channel can make a difference. 

There is a lot of hype today about social media and email marketing, but there is another channel that works even better: mobile marketing. But does mobile marketing for ad agencies make sense? In this post, we’re going to give you three reasons why it does. 

Mobile Marketing Helps You Reach More People

Mobile marketing for ad agencies is much more effective than email marketing when it comes to reaching your audience. A study by Xtify concluded that push notifications have average open rates of 30 to 60 percent, while the average open rate for email marketing is just 20 percent. This is nothing compared to the astonishing results SMS marketing can give you: 98 percent open rates.

In other words, with mobile marketing you can reach up to five times more people. This is really not that surprising since people tend to carry their phones all the time and check email at least a few times per day.

Mobile Marketing Has Stronger Call-to-Action

The main purpose of your marketing should be to influence people to take action and take advantage of your offer. This is where mobile marketing for ad agencies could be extremely helpful. Here’s how it can help you:

You Get Higher Click-Through Rates

the biggest mistake you can make here is not including a call-to-action with a link. It seems that, on average, 29 percent of people click on a link placed within an SMS. For comparison, the average CTR for email marketing is just 3.57 percent. This means that with SMS marketing, an average of eight times more people will check your offer.

You Get Higher Conversion Rates

A lot more people might check your offers with mobile marketing, but do they convert? It seems like they do. Dynmark states that, on average, SMS marketing has conversion rates of 14 percent. According to MShopper, conversion rates for mobile marketing can reach 23 percent with a strong call-to-action and limited time offer.

You Get Higher Response Rates

If your goal is to get a reply from people, mobile marketing is the way to go; a lot more people will be willing to respond to your text messages. According to a study, SMS marketing has a response rate of a 45 percent, while for email it’s only 6 percent.

Mobile Marketing Helps You Create an Omni-Channel Strategy

The biggest benefit of mobile marketing is that you don’t have to use it on its own. In fact, it tends to work so much better when you integrate it with all your other channels.

A great strategy is to use mobile marketing to redirect people to other channels that will do a better job when it comes to engagement and conversion. For example, you can use an SMS to remind people about your upcoming webinar or your Facebook Live. And since open rates and click-through rates tend to be higher, you will have a better chance of having more people at your livestream.