HoverChat is Helping Mobile Users Multitask

Creating an effective mobile marketing strategy means figuring out how to grab your share of their attention. One of the ways developers are meeting this challenge is with multitasking tools that enable users to send SMS messages at the same time as using other apps.

Android users might remember Google’s recently-scrapped SMS messaging app. App developers certainly remember it, and have rushed to fill the gap it’s departure left in the market. HelloSMS, EvolveSMS and Textra all went a long way towards giving mobile users a good multitask experience. Facebook brought out ChatHead, which assigned floating chat bubbles to contacts, allowing users to respond quickly, regardless of what else they were doing.

It’s along those lines that HoverChat has carved out a name for itself. Formerly known as Ninja SMS, HoverChat has re-emerged with a familiar list-based inbox, and a not-so-familiar way of handling incoming messages.

In this case, the floating bubbles are replaced with “HoverHeads”. You can choose which of your friends or favorite brands get the honor of their own chat bubble. You can make the chat window semi-transparent, so you can literally read between the lines. It even allows you to send encrypted messages to another HoverChat user.

Other customizable features include a fully-featured store serving themes, fonts and HoverHeads, The store is available in a free or premium version (the latter of which animates HoverHeads).

Apps like HoverHeads demonstrate that, even in this new age of WhatsApp and Snapchat, traditional SMS messaginghas a place – it just needs innovative new ways of being applied. Opening SMS messaging up to users who love to multitask is one of the ways this is happening.

Oh, and HoverChat is available as a free download on Google Play, with the paid version costing $3.99. Happy multitasking!