Grow Text Marketing List During Holiday Season

Tis the season to grow text marketing lists. Black Friday, which heralds the start of the busy holiday shopping season, has passed. Brick-and-mortar retailers and digital entrepreneurs are searching for new ways to reach potential customers who are on the hunt for the perfect gift.

Savvy business owners understand the importance of engaging mobile customers to boost their profits during this lucrative time of gift-giving. Entrepreneurs who neglect to join the digital revolution will not only miss out on the opportunity to increase their audience base, but they’ll also fail to take advantage of innovative technology that allows them to engage with existing and new clients constantly.

Best Buy, for instance, is demonstrating a great use of text marketing to build their mobile database during the holiday season. Customers who opt in with a holiday-specific keyword will be sent daily messages through the end of the year, linking to offers, with the hope that customers will remain in the database beyond the holidays to receive later marketing messages.

Additional mobile marketing strategies for retailers, such as Apple’s iBeacon technology, allow business owners to engage customers on the spot as they peruse the aisles of their store. By employing a groundbreaking indoor positioning system, the iBeacon can push notifications to a user’s mobile device, alerting him or her to an item on sale nearby or providing up-to-the-minute product information. Once customers download the app on their mobile device, they are also allowed to pay for items via their cell phone, bypassing the traditional cash register.

This advanced location awareness technology is a brilliant new way of interacting with customers during the holiday season. As a business owner, text message marketing allows you to enhance your direct mail and social media campaigns and send timely holiday-based messaging to your customers to keep them engaged. Because subscribers opt-in to your digital alerts, this type of marketing is permission based and has a higher open rate than email marketing.

As the holiday shopping season shifts into high gear, SMS and MMS text marketing is a sure bet to drum up new clients and spread the word about your goods and services.