6 Inexpensive Ways to Market Your Service Business

Marketing a service business isn't always as cut-and-dried as marketing products. You can't just post a photograph of a product and list its features and benefits. The lead generation and nurturing process can take a little longer—and involve a few extra steps.

However, that doesn't mean you have to spend a fortune on marketing. Here are six inexpensive ways to market your service business.

1. Publish on LinkedIn

Did you know that you can publish articles directly on LinkedIn? It's called LinkedIn Publishing, and you can start a new article from your LinkedIn account. Simply click on the "Write a Post" button at the top of your feed, and you'll see a screen that looks like the one above.

You'll instantly put your content in front of the people with whom you're connected on LinkedIn. If you write compelling content and publish regularly, you'll attract a following and develop a strong reputation in your industry. This is a great way to set your company apart as a thought leader and innovator, which can ultimately lead to more customers.

2. Start an Educational Blog

If you don't want to publish on LinkedIn (or even if you do), consider publishing content on your own website as well. Use an educational blog to teach your customers important information and to guide them toward purchases. At the end of every post, include a call to action (CTA) that takes the reader to a landing page.

3. Start an SMS Marketing Campaign

An SMS marketing campaign might not be free, but it's far less expensive than PPC ads and other marketing initiatives. It's also more efficient because you get to target interested consumers who have already expressed interest in your service business.

Think about it. What happens when your phone alerts you to an incoming message? You pull your phone out of your pocket to see what it says. That's the power of SMS marketing: Your messages get read instantly. It's one of the most powerful lead-generation tools you can have in your arsenal.

4. Build an Email List

While email open rates aren't quite as high as those of SMS marketing, you can reach a different audience through email. Ask people to sign up for your email list, then incentivize them by offering a free gift. In a service industry, white papers, e-books, and similar content can make excellent lead magnets.

5. Publish Videos on YouTube

Video has quickly become one of the most compelling content forms on the internet. It's highly visual and engaging, and you can use it to educate your prospects about topics that relate to your business. For instance, if you're an electrician, you could create a video that teaches people about the hazards of messing with their homes' wiring themselves.

6. Create Infographics

Infographics are also visual. They tell a story through numbers, images, and text. They're also among the most shareable content forms. They get passed around social media and blogs like wildfire. If you don't want to hire a professional designer, you can use free tools like Canva to make your own using pre-built templates.

There's no reason to spend a fortune when you want to market your service business. Free and inexpensive campaigns like SMS marketing, email marketing, and infographics can all generate leads.

Ready to start your own SMS marketing campaign? We've made it easy. Sign up for free!