5 Reasons Why B2Cs Should Invest in a Mobile Website

Today, both B2B and B2C companies benefit from using mobile websites and/or setting up their current websites to be mobile-friendly. While both B2B and B2C businesses use blogs and other social media sites, as well as eNewsletters and online articles, B2C marketers (even more than their B2B counterparts) are finding mobile content distribution through mobile apps to be particularly beneficial.

There are several points to remember when considering the fact that mobile marketing strategies are a must for your B2C business:

1. Mobile strategies reach your target market. 45% of U.S. adults currently own a smartphone – with more iPhones now sold in the world daily than there are babies being born. Among those who do own smartphones, more people use these devices than PCs for their internet access now – and that also means mobile marketing personalization today is both possible and highly profitable.

2. User experiences. Mobile devices vs. PC are not the same. 90% of mobile visitors who are potential customers will abandon an online site if it takes more than 5 seconds to load. Therefore, it is crucial to either create mobile-friendly sites or employ responsive web design. Responsive design automatically adjusts according to the type of device being used. Mobile-friendly sites are simpler in layout and design – both so that they load more quickly and also so that they are perceived as less complicated to use on a smaller screen. For instance, they include features like easily clickable dropdowns and sliding menus.

3. Mobile strategies mean better customer service. People carry their mobile devices with them everywhere they go. Having potential customers who know they can interact with a company's website whenever it is convenient for them, on-the-go, means higher customer satisfaction and loyalty.

4. Mobile searches don't work the same as other online searches.  Google recently made significant changes to its algorithms, with preference now given to the ways that consumers search mobile-friendly sites. This means people are now more likely to find a business when searching on their mobile devices, meaning that mobile marketing advertising is more important today than ever. Another point to think about when considering how consumers search your mobile site is that people have a more emotional relationship with their phones than with other devices; therefore, businesses can use this fact to create an intimate, personal experience that makes customers feel more connected to the company's products or services.

5. Mobile strategies increase sales. With mobile purchasing reaching an all-time high, ROI for mobile marketers is more achievable today than ever. In emerging countries, in fact, first-time online experiences are increasingly taking place on mobile devices. The market expansion opportunities that this fact presents is fantastic news for businesses that consider the possibilities – and act on them by thoughtfully employing mobile marketing campaigns. With consumers increasingly ordering products online through sites like Amazon.com (after first viewing the merchandise in person at a brick-and-mortar store), companies should see this as an opportunity to offer potential customers the kind of superior mobile experience that will drive them to your business rather than to your competitors'.

Mobile technology is growing, and those who embrace it first, after all, are the ones who will reap the greatest rewards.