Attract, Convert, and Retain Clients with Mass Text Messaging
Clients are the foundation of all successful businesses. If you haven't learned how to send a mass text, you're at risk of losing those valuable clients to tech-savvy competitors. The good news is that mass text messaging is easy to learn and fast to implement. It's the most effective marketing strategy to attract, convert and retain your most valuable clients.
How Do SMS Marketing Services Help Attract New Clients to a Business?
SMS marketing gives people from around the world the opportunity to learn about your business from their smartphones.
Text marketing eliminates travel for prospective customers. They don't have to find time to walk into your store or even browse your website.
Since text messages are limited to 160 characters, your subscribers don't even have to do much reading.
- You can tell the group what your business has to offer one small message at a time.
Many of your subscribers will eventually click through to your website or make a purchase. That may happen faster than you expect.
Focusing on growing your list is just as important as your click-through rates. Longer lists are easily split up into groups for more precise targeting.
As your text message marketing subscribers warm up to your business and grow to trust your expertise, you will start focusing more on keeping them happy than telling them what you're all about.
When learning how to send mass texts, it's important to consider what you want each message to do for your business.
- If your goal is to pull in more potential customers, you should craft messages that grab attention.
- Try to come up with unique content ideas that will encourage your subscribers to pass your short code to their friends.
Using exclusive discounts or coupon codes often receive the most interaction. Just giving out valuable information may also work.
How Can a Text Messaging Marketing Service Help You Convert Potential Customers Into Paying Clients?
A mass text message app will allow you to quickly send messages to hundreds or thousands of people simultaneously.
You can word the messages so that they feel personal, so your recipients may feel like you're speaking directly to them.
- For instance, you may want to add first names to each of your text messages.
- That's a simple way to turn mass messages into personal messages that are more likely to receive responses.
Each group message that you send to potential clients should include a call to action.
- That simply means that you tell your readers what you would like them to do in response to your text message.
You may provide a link to your store and encourage subscribers to take advantage of a flash sale or special discounts.
- Perhaps you will deliver VIP discounts to your most loyal customers through a designated short code.
You may use your mass text software to drive traffic to a blog or website.
- High-quality content on those platforms should help increase your conversion rate.
As members of your list start to respond to your text messages, you should notice an increase in traffic to your website or footsteps in your local store.
- That should translate into more sales, which in turn help your business thrive.
How Can a Bulk SMS Service Help a Business Retain Clients?
Client retention is a big challenge regardless of your industry. The more competitors you have, the harder you must work to keep your clients on your side. A group text messaging service can help by giving you a convenient platform to show your appreciation of those loyal customers.
Create a short code just for active customers. This takes just a minute or two and is an effective tool for customer care.
- Reserve this list for VIP customers whom you want to reward.
Send out special discount codes, messages of appreciation and other goodies to your VIP short code.
- You can create an exclusive club that everyone wants to join, but the price of admission is loyalty to your brand.
Use your mass messaging platform to keep your clients informed of changes to your business over time.
- If you create a new product, announce it through your group messaging service.
- If there's a new flavor or scent available for one of your bestselling products, send out a mass text message.
Discount codes, flash sales, clearance items and other money-saving opportunities should make an appearance in text message form as well.
You have a higher chance of retaining clients when you continuously put your brand name in front of their eyes.
- EZ Texting allows you to do that through easy drip campaigns.
What is a drip campaign? It's an effective marketing strategy that works by sending automated messages in response to each action taken by a subscriber.
- New subscribers may receive one message, and then another message is sent when they click a link to visit your website.
- Yet another message goes out when they make their first purchase. Think of it as leading your clients from one desirable action to another.
If you want loyal, long-term clients, you need to consistently remind each client why your brand is special.
- Ask for feedback or launch a poll that allows your customers to give their opinions.
- The more they feel heard and valued, the more they will want to remain loyal.
Does it Matter if Clients Give Their Consent Before Receiving Bulk SMS Messages?
5 Compliance Tips From the CTIA
- No Unsolicited Messages
- Use Proper Opt-In Methods
- Explain You Recurring Text Program
- Allow Customers to Opt-Out Easily
- Your Content Must Be Appropriate
Consent is important if you want to treat your current and future clients with respect. Here is everything you need to know about consent when marketing through text:
When you bombard mobile phones with unwanted text messages, it reflects poorly on your business.
- The last thing you want is a reputation as a spammer because that will lead to a decrease in clients rather than an increase.
When you use a reputable mass text software, consent is automated. You ask potential text marketing subscribers to send a keyword to a designated short code.
- They automatically receive a message that asks them to confirm their interest in receiving future mass messages from your business.
- The subscriber responds with a simple keyword, giving their consent to receive your text messages.
Your subscribers can also unsubscribe from your text blast program at any time.
- They do this by texting a simple keyword to the short code assigned to your group.
- That automatically removes them from the list.
Text marketing services ensure that you don't send mass text messages to people with no interest in your promotions.
- That saves you money while giving consumers more power over their text advertising exposure.
As you establish your business as a reputable authority in your field, your text marketing list will grow.
- The automated opt out feature will save you money by ensuring that every message is sent to someone who has willingly opted into your service.
Consumers appreciate that they don't have to wait days or weeks to get removed from a promotional text list.
- It can take days or even weeks to have an email address removed from a marketing list.
- That is one reason most consumers prefer to receive mass messages by text. The system that gives you consent to text also works in your favor.
Consent is important if you want to treat your current and future clients with respect. Here is everything you need to know about consent when marketing through text:
- When you bombard mobile phones with unwanted text messages, it reflects poorly on your business.
- The last thing you want is a reputation as a spammer because that will lead to a decrease in clients rather than an increase.
- When you use a reputable mass text software, consent is automated. You ask potential text marketing subscribers to send a keyword to a designated short code.
- They automatically receive a message that asks them to confirm their interest in receiving future mass messages from your business.
- The subscriber responds with a simple keyword, giving their consent to receive your text messages.
- Your subscribers can also unsubscribe from your text blast program at any time.
- They do this by texting a simple keyword to the short code assigned to your group.
- That automatically removes them from the list.
- Text marketing services ensure that you don't send mass text messages to people with no interest in your promotions.
- That saves you money while giving consumers more power over their text advertising exposure.
- As you establish your business as a reputable authority in your field, your text marketing list will grow.
- The automated opt out feature will save you money by ensuring that every message is sent to someone who has willingly opted into your service.
- Consumers appreciate that they don't have to wait days or weeks to get removed from a promotional text list.
- It can take days or even weeks to have an email address removed from a marketing list.
- That is one reason most consumers prefer to receive mass messages by text. The system that gives you consent to text also works in your favor.
Attract, Convert, and Retain Clients with Mass Text Messaging for Free
If you are ready to reach 95% more of your target audience, we are offering the opportunity to try out the #1 business mobile marketing platform for free. Get your free trial started in minutes or speak to one of our Client Success Managers at (800) 753-5732 right now.
One of our friendly team members will answer any questions you may have about using SMS text marketing, explain how to set up your online account and guide you through getting started with sending out your first marketing text messages. If you encounter any difficulties, our team is always on hand to help you out.
There is no need for you to provide your credit card, sign a contract or commit to any long-term relationship between yourself and EZ Texting. Your free trial account will be ready for you to use as you wish (subject to our Terms of Service) within minutes of setting up your account.
When you call, don't forget to ask about our sign-up tools for your websites and social media channels. With these tools, your visitors and followers will be able to opt-in to receive your SMS marketing texts, increasing your promotional reach further still.
