How One Nonprofit Uses Mass Texting to Increase Donations

Steven Beck has a tough job. As the Executive Director of the Massachusetts-based Big Brother Big Sister Foundation, he has limited time and resources to help fund the foundation’s mentorship programs for children facing adversity. The biggest source of funding for the nonprofit organization is gathering used clothing to sell and convert into cash to support the efforts to develop the programs. That means he needs a highly engaging donor community that he can mobilize in minutes. 

After finding that emails were just not getting through to his donors, he found a smarter solution with EZ Texting, which many nonprofits rely on to mass text both the communities they serve and the communities that support the organizations. With very little overhead and an easy self-service platform that a small business can quickly get ramped up on, EZ Texting has provided a no-brainer marketing method to Steven Beck. To ensure that 100% of the profits of the donated used clothing goes to the mentorship programs, which help more than 30,000 youth across the state, Beck has to keep his marketing spend lean. 

In the time since BBBSF started using EZ Texting to engage his donor community, he estimates saving $200K, spending less time coordinating donations and smoother logistics. Now, the foundation can now turn donation items into cash at a faster rate, which translates directly into more resources for the children that need them most. Find out exactly how BBBSF is using the #1 SMS marketing software to change lives. 

"EZ Texting makes messaging easy to use, easy to train on, and has a high return on investment. It presents a new means by which we communicate with our growing segment of our 200K strong donor base. Great stuff, I highly recommend the platform!”

-Steven Beck, Executive Director, Big Brother Big Sister Foundation

See how other EZ Texting customers are using mass texting to engage their audiences:

"We have roughly 500 residents, and EZ texting allows us to connect with all residents when sending invitations to community events. We also utilize this service by connecting with past leasing traffic when offering special promotions."

-James Bouie, Community Manager at EdR Collegiate Housing
Full review on TrustRadius

"I have not been able to find another service that was this simple and cohesive. It’s hard to find products that are so user-friendly. We are a busy office so we don’t mess with things that are not simple to use and time efficient for us."

-Cheryl Logan, National Account Recruiting Director at STUco Pro LLC 
Full review on TrustRadius

"EZ Texting is suited well for contacting and connecting with members of a group, especially when face-to-face contact is limited. In a technology busy world texts are read more quickly than email especially with youth. It makes the option relevant to this day and age."

-Lenia Queen, Discipleship Director at First Baptist Church of Glenarden
Full review on TrustRadius

To guide your own mass texting journey, use our special texting roadmap.

The 9-Step Roadmap to Mastering Text Message Marketing will help you create an actionable text marketing plan. Following these nine steps doesn't guarantee text marketing success, but it will certainly point you in the right direction.